Buzzmarketing: Get People To Talk About Your Stuff (A Book Review)

Marketing creeps into all areas of our lives. We market everything: our homes, our ideas, our work, our children, our lifestyles, and even ourselves. Yet, sometimes in any one area, the most successful and deserving people do not reap the fruits of their efforts, even when they hold PhDs in marketing. This shows that there has to exist more diverse avenues of marketing than those conventionally esteemed ones.When I started reading the first few pages of “Buzzmarketing: get people to talk about your stuff” by Mark Hughes, I knew, as a reader, this was a book I shouldn’t miss, since the premise of the book and its entertainment value defied convention. The book was letting its readers peak into those other avenues of marketing that worked better and possibly faster.

The aim of this book is to teach its readers buzz marketing so they can “grow faster, expand further, and do it for one-tenth of what it costs by more traditional means.”

No one likes to be pushed into things. Yet, most conventional public relations efforts, advertising methods, and other well-known and overused marketing tactics push the customers into something whether they want it or not. Buzz marketing advertises without pushing and without spending an excess amount of money and effort. Using buzz marketing, businesses can make themselves known: through word of mouth, buzzwords, slogans, and using what is readily available; through creative thinking and exploration; and through the goodwill, support, and friendliness of people and communities.

Buzz marketing needs people to use their gray matter and steer away from conventional, pushy business tactics. Traditional advertising spends more, gains less. Buzz marketing spends much less, yet gains more cash and people’s trust, because buzz marketing is creative in seeking and employing opportunities.

In this author’s words, buzz marketing pulls instead of pushing. Although the style of buzz marketers may be deemed as being underground, it is the preferred alternative to pushiness. Yet, buzz marketers do push buttons for they have six buttons to push and six major secrets to tap into, as they make use of human psychology, people’s need for entertainment, and the latest technology. Smarts and guts, therefore, win over the money and power of any big business employing conventional advertising techniques.

The author of the book, Mark Hughes, is the host of Buzz Factor, a radio talk show, and the CEO of Buzzmarketing, a consulting firm. He has also been an executive in Half.com and Pepsi.

“Buzzmarketing: get people to talk about your stuff” by Mark Hughes with ISBN: 1591840929 has 256 pages and is in hardcover.

The book is divided into sixteen chapters with an introduction and an afterword. Inside it are anecdotes and accounts of how some big brands and not-yet big brands have used buzz marketing, making readers feel like gossip-mongers peeping into the practices of big companies. This approach and the writer’s easy-going style turn this business book into a fun-to-read but very informative and serious work.

This article has been submitted by Joy Cagil in affiliation with http://www.Facsimile.Com/which is a site for Fax Machines.
Joy Cagil is an author in Writing.com.

Article Source: http://EzineArticles.com/?expert=Joy_Cagil

Article Submitter Pro

A new piece of article submission software has been released. You may be familiar with EzineAnnouncer, which I still use, or Article Announcer by Jason Potash.

Ken Nadreau and Hubert Daul have created an easy-to-use software that takes some of the tedium out of article submission. When initially loading the software on your computer, you get a start-up screen that captures all of your basic identification information. The user guide opens at the same time and walks you step-by-step through the software.

After registration, you need to visit the article sites that require a free account for submission. The software will ask if you want to open these accounts and provides you with a special screen to accomplish this.

Your main screen opens and gives you the following options:

Article Creation - Lets you type or cut and paste an article into the software.

Article Grabber - Helps you “grab” an already existing article from your web site.

Bio Box - The place where you will create as many bylines/resource boxes as you please.

Submission Websites - This is the list of current sites available for submission.

E-mail Submission Sites & Groups - Offers a list of sites and newsgroups that accept article submissions. You can change the settings to record your member information and you can add new sites to this screen at any time.

The Article Submissions Window - This is where much of the action takes place in Article Submitter Pro. Here you will select an article, title and byline to submit.

There are two types of submissions in Article Submitter Pro. One is “automatic” and the other is “manual”. You will use a series of tabbed screens in both types of submissions that will walk you through the process of submission.

Article Submitter Pro is new and, as such, is constantly being updated. The developers are adding new submission sites and additional features all the time. After you purchase the software you will receive free updates for a period of time.

I found Article Submitter Pro very intuitive. The user guide is short, but to the point and the developers seem responsive when you need help.

If you would like to order Article Submitter Pro please click the link below.

Article Submitter Pro

Marketing On Google Review

Jinger Jarrett, an accomplished author and Internet marketing expert, has published Marketing On Google – how to use Google to get more traffic, and more sales, without spending a dime. A savvy business owner herself, Jinger outlines a step-by-step approach for harnessing all that Google has to offer in helping you promote your business for free. Small businesses and startups will find this e-bookoffers a wealth of information they can put to you immediately, without investing precious dollars.

Marketing On Google, a 2-part e-book, with each part featuring sub-categories as shown below:

Part I – High Traffic Marketing Site

Google Services
Google Sitemaps
Google Blog Search
Google Book Search
Google Checkout
Google Directory
Google Local
Google News
Google Video and You Tube
Google Groups

Part II – Hot Marketing Technique – Social Bookmarking

Only Wire
Digg

In Part II, Jinger discusses the importance of linking for increasing your Search Engine rankings and directing targeted traffic to your web site. Since this can be a time-consuming process, you will find her tips for automation to be especially useful in making social bookmarking work for you.

Jinger’s e-book, Marketing On Google, includes numerous links to free resources and tools that genuinely make marketing with Google an incredibly lucrative option for gaining exposure and driving targeted traffic to your web site. She even includes 2 full pages of Bonus Tools and Resources. The free tools and recourses alone that Jinger includes make this e-book an outstanding value.

Additionally, Jinger offers buyers of her Marketing On Google e-book the opportunity to earn a 100% commission by selling her e-book on their own web sites.

Marketing On Google, by Jinger Jarrett, is definitely one of the most valuable resources and highly affordable e-books available to small business owners. For newbies who are just beginning to utilize online marketing techniques, I suggest you follow Jinger’s easy-to-understand techniques one-by-one,instead of trying to implement them all at once.

You can purchase Marketing On Google at http://tinyurl.com/yogtpr

Article Post Robot

David Tang, leader of the Article Post Robot Team, graciously supplied me with a demo version of the software to review for my subscribers.

Article Post Robot is a software package designed to make your article submissions easier.

The software is simple, easy to use and comes with a PDF version of a users manual.

The software has the following menu selections available:

Browser - Feature for viewing article sites.

Article Sites - Option for viewing web sites that accept article submissions. This screen tells you which sites require registration and offers a right click option for adding a login and password for each site.

Mail List - A mix of sites that accept e-mailed articles and sites featuring newsgroups.

Article Options - Feature for storing your article information: i.e., title, subtitle, keywords, summary, etc., allowing you to choose up to five categories.

Article Content - Option for either uploading a text article into this screen or typing an article directly into the box and saving it as a .txt file.

Author Options - Feature for adding your first name, last name, location, URL of your web site, pen name, e-mail address and biography. You can save this information or import it from your computer.

E-Mail Template - A standard e-mail template included with e-mail submissions. You can edit this as many times as you want and save each version.

Other Options - Asks for information to set up your SMTP information for your e-mail system, posting configuration and pause time between posts.)

This software can be used to submit your articles or those of your clients. By saving articles and author biographies, you can easily switch between various articles and/or authors. You can also create multiple bylines for yourself. The history of submissions is created for you and stores up to 90 days of data for each article.

Overall, I found Article Post Robot simple to use and was genuinely impressed with the quick response to e-mails. The only downside is that you cannot add new sites to the submission list, but the software owners will frequently offer free updates. Any article submission software has a learning curve, but this is less of an issue when customer support is responsive and friendly.

You can purchase Article Post Robot at:

http://www.articlepostrobot.com

Quick-Start Secrets to 3 New Clients This Month

Quick-Start Secrets to 3 New Clients This Month: My Fastest, Easiest and Most Practical No-Brainer Method That Will Show You Exactly How To Bring In New Clients Within 30 Days! by Fabienne Fredrickson is absolutely a must have resource.

Fabienne Fredrickson, Founder of The Client Attraction System™, has assisted hundreds of small businesses in attracting new clients. She started and filled two of her own successful private practices in less than 8 months each, and created this System to help others get all the clients they can handle, in less time than they would on their own.

Fabienne publishes one of the best newsletters on client attraction in my opinion. I have been a happy subscriber for many years. I have been reluctant to invest in her full client attraction system but when she recently published this special report I jumped on it.

Quick Start Secrets is not about marketing your business to get more customers. It is about attracting new customers. If you are a fan of “The Secret” you will absolutely love this special report. Fabienne uses the following components of the Law of Attraction:

1) Create the thought.
2) Soak in the feeling.
3) Take action.
4. Be grateful.

Many people have written on the subject of the Law of Attraction but no one teaches you how to use this Law to attract new clients. Fabienne has been attracting clients using this method and her marketing systems to keep a full practice.

What I loved most about this special report is the warm and caring voice in which it is written, the simplicity of the writing and the step-by-step instructions on implementing the process for readers.

I began to apply what I learned to my Virtual Assistant practices and have already gained two new clients already. Fabienne introduced me to several new methods of using the Law of Attraction and I am excited to have this resource to recommend to you.

Quick-Start Secrets to 3 New Clients This Month: My Fastest, Easiest and Most Practical No-Brainer Method That Will Show You Exactly How To Bring In New Clients Within 30 Days! is available at this link.

Directory Submitter

I have used Directory Submitter for two months now and I absolutely love it. There are thousands of directories on the internet. All of them have their own guidelines and method of submission. Some have been around forever and other directories are brand new.

Why should you submit to directories on the internet? No, not for the traffic. In fact, you will get very little traffic from directories. What you do get is get a link back to your site from an authority site. This brand new blog made it into Google after three days. How? Several directories accepted my submission and they get Googled every day!

Directory Submitter makes the process less painful and much faster. You store all the information about your website in the program so you don’t have to type it over and over again. Directory Submitter is easy to use… I actually got started without reading the included manual. My favorite feature is the free updates for life. The site list is updated frequently and you have the option of adding missing directories to the software.

There are so many features that I can’t take the time to explain in this post. Hop on over to Directory Submitter and read the sales page. Let me know what you think!

Squidoo Queen: Squidoo Meets Bum Marketing - Dominate Them Both Review

Kelly Stone has written an affordable e-book on my two favorite topics: article marketing (also known as bum marketing) and Squidoo. The chapters in the e-book are:

Squidoo – Master Affiliate Marketing Machine
Before We Get Going On Creating A Huge Marketing Machine For Ourselves
Why Squidoo Lets You Dominate Your Market With Keywords – Get Your Bum Head On
It’s All In The Title! (And The Lens URL)
Creating Your Empire – The Process
Squidoo & The Content Cog
Getting Others To Do The Hard Part For You
Squidoo Tag Secrets
Keeping It Fresh – The 9-5 All Over Again?
SEO Anyone?
Squidoo & Traffic
This One Is Big – Squidoo & List Building
Some Great Advanced Techniques
Squidoo Meets Bum Marketing
Emergency Cash Vault – The Bonus
Dominate A Market Using Squidoo & Bum Marketing With No Product Or Services
One On One Coaching

What I Didn’t Like:

This double-spaced e-book is poorly formatted, takes forever to print and is riddled with grammar, punctuation and spelling errors. Some of the information is not new making it a bit boring for me.

Ms. Stone opens the e-book whining and complaining about the failures she experienced on the Internet and spends too much time on negative subjects.

What I Did Like:

Ms. Stone covers and explains Squidoo well and also talks about the evolution of the internet and search engine marketing. I found this information interesting and I think that this section of the e-book would be great for internet newbies. Some of the information is included that is original and helpful. My weakness is in researching and using keywords and Ms. Stone included some material that explained this topic in detail. There are several links to free resources and the author makes a point of not filling the e-book with advertising and affiliate links.

There are many gold nuggets in this e-book for article marketings and Squidoo fans. If you can overlook the grammatical errors and formatting problems then this e-book is for you.

You can purchase it at Squidoo Meets Bum Marketing - Dominate Them Both!

Why You’re Dumb, Sick & Broke…And How to Get Smart, Healthy & Rich! Review

I adore Randy Gage have been an e-zine subscriber and customer of Randy’s for many years. He is authentic, outspoken and not afraid to speak the truth even if his views are unpopular. Until I met Randy I was a bleeding heart liberal who tried to save every down and out human that crossed paths with me. No matter how much love, support and financial aid I gave none of these people ever improved their situations. All they did was attract more bad “luck” and begged for more money. If I wasn’t able to help they’d turn on me and equate me with the devil. After reading Randy’s books I began to work on my own prosperity consciousness and I stopped giving handouts to those who didn’t really want help. I make more money now and I support animal rescue and adoption groups. Read anything that Randy writes and think about what he says objectively. You will learn a great deal and if you take it to heart you will prosper.

Why You’re Dumb, Sick & Broke…

Article Marketing Domination Review

My favorite free Internet marketing strategy is article marketing. I’ve been using this technique since 1995 online and offline with great success. Many e-books (including mine) cover this topic but Article Marketing Domination goes one step further to maximize your article marketing efforts.

Article Marketing Domination by Joshua Spaulding is unique in that it focuses on advanced strategies for article marketers with some experience.  Joshua is the CEO of Spaulding Marketing, Inc. an internet marketing firm that provides top-notch marketing services to small business owners.

The chapters of this 29 page, single spaced e-book include:

Introduction
About The Author
What You Must Know
Effective Article Creation
Effective Article Distribution
Studying EzineArticles.com
Marketing Your Article Marketing
Latent Semantic Indexing
Conclusion
89 E-Zines Where You Can Publish Your Articles
Valuable Resources
Closing Thoughts

Joshua opens the e-book by focusing on the changes in article marketing over the past few years.  He offers his perspective as an article directory owner an as an article marketer.

Joshua covers keyword selection that will help article marketers stress less about keyword use and density.  He also focuses on title creation and how to create an effective resource box.

An after submission strategy created by Joshua helps article marketers get the most out of their submissions.  This strategy is truly unique and worth the price of this e-book.

Joshua closes his e-book with a list of e-zines that accept article submissions on the topics of health, home business, travel and home and family.  He then suggests some valuable resources and closes with inspiring quotes.

Included as a bonus to your purchase of Article Marketing Domination is the software “Article Submitter” and an e-book “Write Like A Maniac”.

Joshua and I have different opinions on only two points:  the importance of proper grammar and spelling in articles and the recommended length.  On all other points we agree and Joshua even taught this long-time article marketer a thing or two!

I found Article Marketing Domination to be an excellent resource for article marketers who are looking for an edge over their competition.

(c) 2007, Davis Virtual Assistance.  Reprint rights are granted to all venues so long as the by-line is included and all links are made live.

Sign-up free for new reviews by Bonnie Jo Davis at http://www.small-business-reviews.com and purchase Article Marketing Domination at http://www.articlesthatsell.com/domination.htm